Interface de bornes de commande Mc Donaldes
Mc Donald's
UX Research & UI
2024
CONTEXTE
McDonald’s self-order kiosks are designed to make ordering faster and more autonomous.
ENJEU
Identify friction points and simplify the journey to make ordering clearer, faster, and more intuitive.
PRODUCT DESIGN
UI SYSTEMS
UX STRATEGY
PRODUCT DESIGN
UI SYSTEMS
Approche
A faster ordering experience starts by understanding where people get stuck.
Résultat
As part of my UX/UI certification, I analyzed the complete self-ordering journey to identify moments of friction, hesitation, and unnecessary complexity. I mapped the existing experience, questioned the logic behind each interaction, and explored ways to make navigation and decision-making more intuitive. The design process focused on balancing user needs, operational constraints, and the efficiency expected from a fast-food experience.
Approche
A faster ordering experience starts by understanding where people get stuck.
Résultat
As part of my UX/UI certification, I analyzed the complete self-ordering journey to identify moments of friction, hesitation, and unnecessary complexity. I mapped the existing experience, questioned the logic behind each interaction, and explored ways to make navigation and decision-making more intuitive. The design process focused on balancing user needs, operational constraints, and the efficiency expected from a fast-food experience.